Globe DUO was a unique service, the first of its kind in the market that would allow you to use your mobile phone to call any landline in the Philippines without the exorbitant metered charges. Just one flat rate for all calls, whether to mobile or landline. It was a breakthrough innovation that deserved no less than an equally radical launch. This material went through several initial studies and I was called to come in mid-project to help out. I got lucky with the idea of cellphone envy. If a mobile phone cannot be a Globe DUO phone, then what was the point of existing at all?
Right now, since my blog doesn’t allow for certain video uploads, you can view the commercial via youtube.
It was concept unheard of in the clutter of straight-forward, product-centric advertising for Philippine telecommunications. We were lucky to have such brave clients and an even braver team at that time. This resulted in an amazing material we were all proud of and sales that skyrocketed through the roof — 2393% increase in registration within one month of airing. The material was also featured in Campaign Asia Media Magazine.
Writing and Other Creative Works by Shirley Tan 